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Going by the practice and principles of yoga, we believe one should wear clothing that allows easy movement, is comfortable and also naturally breathable. It should almost be like a second skin because yoga requires ease in movements. Most sportswear categories make clothes using plastic materials like nylon and polyester. The garments are often tight and restrictive and loaded with chemicals. As a yogi, ideally one should makes choices that support the environment.A lot of brands are embracing sustainability over the last few years and consumers are becoming more aware of the disasters caused by the use of plastic in apparel. At Proyog we are continuously innovating materials to create organic and sustainable yoga gear. Our new yoga mat is also created with natural rubber and jute, all sourced in India. It is completely biodegradable. We want to put India on the map with our range of premium yoga products that’s both great for you and the environment.Many brands are manufacturing smarter garments in a bid to provide the ultimate in comfort and utility for patrons at affordable prices. Take for example Van Heusen. Features like odour shield, swift dry, high stretch, media pockets, sound immersion docks and mesh ventilation a core part of Van Heusen performance line. High stretch helps in not restricting movements no matter how one stretches. Anti odour finish helps in preventing the stink that sweat generates and swift dry helps in faster moisture wicking from the body.

Jiggy George, Founding Partner and Managing Director, Mojostar explains that a sportswear is performance oriented. It offers technical functionality to help improve performance. Activewear, on the other hand is designed for people with active lifestyles, there is functionality, but it also offers comfort and styling, such that consumers can wear it not only for fitness and exercise regimes, but also as casual wear.Jiggy George, who partners with top celebrities to co-create authentic, high-impact indigenous brands such as Just F and Prowl observes that the activewear segment is vastly under-served, and with fitness trends growing by leaps and bounds in India, the head room for growth is massive.Favouring online route over the traditional retail and standalone stores as the latter still do not service all towns and cities, he says, “Our consumers are everywhere and currently online is better suited to deliver than offline retail.”

“Activewear with power branding is constantly used to create a striking look with mass appeal which enhances a brand visibility and brand recall to add an essence of brand luxury,” she says.Indian denim brand Mufti has announced its expansion into the footwear category with a multi-fold strategy including the launch of its latest Autumn Winter footwear collection. Over the past two decades, Mufti has redefined the stereotypes of mainstream fashion and now is extending the same ethos in bringing an alternative choice in footwear which is fashionable yet comfortable. The company’s expansion into the footwear segment is a result of the company’s in-depth research highlighting the rising demand for trendy footwear in the casual segment for men.Over the last 12 months, Mufti has launched a select range in its top 100 stores to gauge consumer sentimentAncestry is inspired by the evolving face of the new age Indian who is self-assured, professionally competent and curious to discover new paths. The brand’s offering, encompassing women’s apparel & accessories, home furnishings, and other lifestyle products, is constantly evolving and is in line with international trends, and yet interestingly rooted in Indian heritage and crafts.
“Sports goods were the highest selling category with a total of eight lakh pairs of shoes sold across the country during the sale,” the statement added.The country’s?textiles?sector, which currently employs over 45 million people, will require 17 million additional?workforce?by 2022, the government said Thursday. The textiles ministry said in the last four years, 8.58 lakh persons have been trained in partnership with 58 government and industry partners to meet the sector’s need for a skilled workforce.In four years, 8.58 lakh persons have been trained in partnership with 58 government and industry partners to meet the sector's need for a skilled workforceCreated with an eye on the environment and a heart that beats for Mother Earth, the brand is now setting a new benchmark in the industry by going green.
An exclusive Indian distribution partner of iconic global brands?Bequest Group, Managing Director, Gaganmeet Singh?said,?“Luxury is all about a bespoke experience and personalization and creating tattoos on leather is an artisanal process. We are glad to have showcased this unique technique of tattooing on the Berluti Venezia leather to our patrons in India. The activity was insightful and interactive at the same time that gave a chance to the luxury connoisseurs to get involved in the nuances of tattoo making on leather at this unique Berluti event.”The result has been a number of established brands entering into this segment as well as emergence of dedicated athleisure brands to capitalise on this growing popularity. This has led to a growing scene of competition in the category, compelling brands to exercise rigorous innovations in their product categories.Trends are constantly evolving within this segment. However, clearly performance based innovations are the most sought after.

Considering this need and demand, there is an existing gap that is created in the market for Activewear products. In India, the size of the Activewear market is dramatically evolving year on year.“Having understood the concept of Activewear as a lifestyle trend, technical fabrics play an important role as they enable one to easily adapt to different environmental settings, making it cross functional and long wearing,” says Sunishka Goenka, Creative Director, Myraid Activewear. “The textile industry is drastically shifting to futuristic fabrics which are not only functional but also focus on longevity and usability. Hence, Activewear brands have an upper-hand because their products are designed to perform, resist and sustain. Also, consumers have become more conscious and sustainable in their approach to invest in brands that offer products with longer shelf life.”According to Rishabh Oswal, Executive Director, Monte Carlo Fashion Ltd., which launched its activewear brand ‘Rock It’ last year finds the concept of activewear to be comparatively new for India. “Today, a significant number of people are motivated by good health and a fit life drives on various platforms. The activewear segment has emerged and is potent to tremendous growth in the years to come. Growing at a steady CAGR of 23.7 percent, the segment took a leap from Rs. 24,000 crore to Rs. 37,000 crore between the years 2014 and 2016. According to forecasts, the segment will grow at a CAGR of 11.3 percent by 2021,” he shares.
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